Every practice loses patients it already paid for.
Most never find out where.

Most agencies stop at the lead. We run the marketing that brings patients in and the operations that keep them coming back.

✧

For healthcare practices: plastic surgery, med spas, dental, and more

Practice dashboard showing calls, leads, consultations and booked revenue

+38K

Revenue Covered

this month

We work inside the tools
you already use.

What We Do

Plastic surgeons, Dentists, and med spas usually aren’t short on interest. You’re already paying for marketing, and the inquiries are coming in.

The problem is what happens next. Calls go unanswered after hours. Leads don’t get proper follow up. New patients come once and never hear from you again. And nobody can say for sure whether the marketing budget is turning into booked procedures. You bought software to help. You use a third of it. We are not here to sell you another one.

We bring the discipline of a technology company to your practice: every lead tracked, every step measured, someone who always knows the number. The goal is to turn the demand you’ve already paid for into booked, returning patients.

Bright MedSpa reception lobby
Patient consulting with a MedSpa clinician

◎

Attract

▤

Measure

PACIFIC
SCALE
GROWTH
OS

✦

Nurture

↻

Retain

↗

Convert

Ready to get started? We begin every engagement with a Patient Journey Diagnostic so decisions are based on your numbers, not our opinions.

Laptop surrounded by spa foliage, candles and skincare products

✧

Every inquiry answered, every lead followed up, every dollar traced back to where it came from. Automated where it fits, designed around your practice either way.

● ● ●

Results, Not Promises

Dr. Tania Hassanzadeh

Facial Plastic & Reconstructive Surgeon,
Beverly Hills, CA

“I knew my SEO wasn’t performing as it should, but I didn’t understand why. PSG’s initial audit uncovered significant deficiencies I had been completely unaware of, and Laura and her team explained them in a way that was easy to understand.

Dr. Tania Hassanzadeh seated in her practice

Beyond the audit, PSG developed a comprehensive marketing and operations strategy that has exceeded my expectations. They have also helped me understand how to incorporate the latest AI tools into my practice operations. Laura is energetic, knowledgeable, strategic, and genuinely invested in the success of my business. I truly feel that I have a partner in PSG rather than simply another marketing agency.”

Our Services

Start with a diagnosis. Scale with a system.
Strategy, acquisition, and operations are not three projects. They are one patient journey. We connect it, measure it, and use AI where it pays off.

+32%

Local Search Visibility

Revenue Strategy

A revenue partner for your practice, not another vendor. We tell you which investments will return and which ones won’t, hold every marketing dollar accountable to booked revenue whether we run it or your current agency does, and review the numbers with you every month.

Learn More ↗

6 Stages

Tracked patient journey

Patient Acquisition and Conversion

Marketing measured in booked consults, not clicks. We make sure patients in your area find you first, fix the places where inquiries drop out, and grow paid search and SEO on top of a process that can handle it.

Learn More ↗

1m 47s

Average reply time

AI and Operations

Catch the calls, leads, and appointments your team can’t get to. We set up and manage the automation that answers after hours, replies to inquiries in minutes, and follows up with patients who miss or drift away, connected to the systems you already use. Then we train your team to use AI for their every day work, including a clear rule about what patient information never goes into it.

Learn More ↗

Your team is probably already using AI. Make sure they’re using it well.

Chances are someone in your office is already pasting things into ChatGPT. We train your whole staff, from front desk to owner, to use AI for everyday work like patient replies, follow-up, and internal writing, and to keep patient information out of it.

Included in select packages or available on its own.

Our Process

Any vendor will audit your ads. We follow the patient from the first search through every treatment after.

01

Diagnose

We map how patients find you and where they drop out, review the tools you already pay for, and put a rough range on what each gap is worth.

02

Build

We fix the phones, forms, website, and follow-up processes first. Then we add automation where it pays for itself, train your team to use AI on their own work, and document everything so it survives your next front desk hire.

03

Scale

We manage the systems, review the numbers with you every month, and turn up acquisition once the process can handle it.

Practice dashboard on a phone showing inquiries, response speed, consultations and booked revenue

+38K

Revenue Covered

this month

Dashboard Preview

We build and maintain this for you. There is no platform to buy and nothing new for your team to learn.

Illustrative practice dashboard showing inquiries, response speed, booked consultations, attributed revenue, acquisition sources and retention

Sample dashboard – illustrative data.

Clinician discussing treatment options with a prospective patient

+41%

Inquiry to booked

Practice clinician consulting with a patient

Why Pacific Scale

Marketing and operations, one partner. Most practices have a marketing vendor and nobody looking after what happens once the lead arrives. We run both, from the SEO and ads that bring patients in, to the follow-up and systems that bring them back, so the whole patient journey works as one system.

Technology company discipline. We spent our careers at tech startups to companies like Amazon, Oracle, and Snapchat, where every lead is tracked and every step is measured. We bring that to your practice without the corporate makeover.

Built on what you already own. We work with your EMR, practice management system, CRM, and phones. We only recommend new tools when the numbers justify them.

We build it, then we teach it. Most vendors hand over a system and keep the knowledge. We train your whole team to use AI on their own work, front desk to owner, so the practice gets faster at everything we did not automate.

Frequently Asked
Questions

Clinician providing a facial treatment

60-90 days

Typical time to impact

No, and we are not a software company either. Agencies generate leads. Software gives you another login. We manage the full revenue system: what happens before, during, and after the lead, and we measure results in booked revenue, not clicks.

Yes. You can take AI and Operations on its own and keep your marketing where it is. Your vendor brings patients in. We handle what happens after the lead arrives: faster response, consistent follow-up, rebooking, and dashboards that show which marketing turns into booked patients. Every engagement is scoped to what your practice specifically needs.

No. If you run a small practice, we scope what you actually need: the follow-up process, better use of the tools you already pay for, and training your team to use AI.

A structured review of your website, calls, inquiries, consult conversion, rebooking, and pricing, to quantify how much revenue your practice is losing each month and where.

No, and this is the question we get most. We work with your existing systems and staff first. The automation covers moments you are missing entirely today, like a call at 8pm or a form that sits until Monday. Your team handles the conversations. We only recommend new tools when the numbers justify them.

Yes, and it is one of the reasons practices stay with us. We train your whole staff, front desk to owner, to use AI on their own work: patient replies, follow-up, explanations, internal writing. The systems we build cover the predictable work. Your team covers everything else, faster.

Med spas and aesthetics, plastic surgery, and dental practices, plus other private practice specialties.

It depends on what we find, and you will know before you commit to anything. Some gaps close in weeks because nothing new has to be built. Others take a quarter. The diagnostic tells you which is which.

Find Out Where Your
Revenue Is Going

The Patient Journey Diagnostic maps how patients reach you, where they drop out, and roughly what each gap is worth. Then you decide what is worth fixing.

Practice clinician discussing a treatment plan with a patient